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It should come as no surprise to anyone that fashion in Japan covers an entire smorgasbord of styles, ranging from delicious looking, to incredibly badass, to downright perverted. Now Japanese apparel brand Cune is completely horsing around with their new concept: tattered clothing inspired by the idea of being dragged around by a horse.
The concept, called Horse Dragged Land Japan, is exactly as stated, Cune is releasing a clothing line that is intentionally ripped and damaged as if you fell off a horse and were dragged around on the ground by it. The variation in styles is a little creative, however. Each style is inspired by four different terrains you are dragged around on (Concrete, Swamp, Grassland, and Asphalt), and furthermore, the damage on the clothes ranges in severity based upon the different distances you choose from. (90 meters to 10,000 meters)
You can visit Cune's website and click on the various terrains to see the different levels of damage, but here are just a few samples.
Concrete, 10,000 meters
Source: Cune
Swamp, 90 meters
Source: Cune
Grassland, 3,000 meters
Source: Cune
Asphalt, 5,000 meters
Source: Cune
Swamp, 90 meters
Source: Cune
Asphalt, 800 meters
Source: Cune
All designs can be viewed at Cune or their blog. The prices of these intentionally ripped to shreds items range from 30,000 yen ($298.98 USD) to 230,000 yen ($2,292.18 USD). So perhaps actually tying yourself to a horse would be cheaper. If you don't wanna spend money on the clothes, you can try playing their flash ride simulator, which simulates a person getting dragged by a horse. Once you hit 10,000 meters...it takes you to Yahoo News.