Japan’s Flagship LINE FRIENDS store in Harajuku was reopened after a renewal this year in March, with a whole floor dedicated to BT21, the characters designed by the members of popular K-pop group BTS.

Official BT21 merchandise can be difficult to get your hands on, with only a few licensed outlets in the world, mostly in South Korea. Due to this, the LINE store in Harajuku had an especially chaotic re-opening, with die-hard ARMY (BTS fans) queuing from the night before. It was the first time the characters were being sold in Japan, and the line stretched all the way down to Omotesando and caused a bit of a nuisance, since that area is usually heavily populated anyway.

The LINE FRIENDS store actually had to issue a notice explaining that the local police had asked them to stop selling the merchandise for the time being, citing safety reasons. From that point the goods were sold periodically via a lottery system to avoid crazy queuing.

But now that the initial hype and rush have died down, the BT21 floor will be open to all.

If you’re desperate to get your hands on some cute BTS-designed goods but can’t make it to Harajuku, the Japan online store is also open from August 15th.

How to Get to the BT21 LINE FRIENDS Store Harajuku

Address: 4-31-12 Jingumae, Shibuya, Tokyo

Closest Stations: Harajuku or Meiji Jingu-mae

Opening Hours: 11am – 9pm

(Lining up overnight or early in the morning is not allowed and each customer can only by one of each item)

By - Jess.