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- Candy / commemorative goods / new era / Papabubble / Papabubble Japan Inc.
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(Updated on 3/29 with expected time of new era name announcement)
Right now in Japan, there are hundreds of companies busily preparing commemorative goods to be released as soon as the name of the new era is announced on April 1st. You can expect to see all manner of foods and goods printed with the name of the new era to celebrate a new beginning and the ascension of the current crown prince to the throne one month later on May 1st. While the number of names likely to be chosen are relatively limited, the possibilities are nevertheless numerous enough to thwart most manufacturers from making finished products in advance. For that reason, almost all companies will be lining up like track and field athletes, ready to dash as soon as the name is announced by the chief cabinet secretary on April 1st.
In the field of candy, it looks like we may have a winner already. The Japanese branch of candy maker Papabubble, a company with origins in Barcelona, has announced it will attempt to become the fastest company in Japan to offer commemorative candy printed with the name of the new era, promising to sell it in two of their Tokyo stores about 90 minutes after the announcement is made.
Plan of Action: 90 Minutes From Announcement To Sale
Be the first to "taste the new era"
The Japanese government has revealed that the era name is expected to be announced around 11:30 AM (JST), so if you're aiming to be one of the first to "taste the new era," you may want to keep your eye on the news from about late morning and head to one of the two Tokyo stores when the big announcement is made. You'll have 90 minutes, which should give you plenty of time.
Daimaru Department Store
© PR Times, Inc.
© PR Times, Inc.
The candies will be sold in 40 gram (1.41 ounce) bags. The price is set at 700 JPY (tax included), although this may vary is the name of the era includes complex kanji.