In recent years, all kinds of Japanese products have been turned into good-looking anime boys for limited-time commercial campaigns. For example, we've seen Cup Noodle flavors turned into handsome anime host club boys and The Body Shop beauty products turned into handsome vegetarian anime wizards.

However, just when you thought things couldn't get stranger, along comes the Wakky Seven.

According to research conducted by the male styling, beauty and hygiene product maker Mandom Corp., the armpits of a Japanese male produces seven distinct types of smells. So, to promote their Gatsby brand's new Premium Type roll-on deodorant which can tackle them all, they announced a new ad campaign in which the the smells are represented by, you guessed it, seven handsome anime boys. Together, they call themselves the Wakky Seven ワッキ―セブン (a play on "lucky seven," waki 腋 meaning "armpit").

Wakky Seven

Even though the premise is a bit wacky, Mandom didn't skimp on talent in putting the commercial together, using members from up-and-coming seiyu group 8P (Eight Piece), an awesome theme song made by Masayoshi Ōishi, the rising star in the anisong world whose recent credits include "UNION," the opening theme for SSSS.GRIDMAN (lyrics, composition, vocals together with Tom-H@ck as OxT) and "Welcome to Japari Park," the opening theme of the first season of Kemono Friends (lyrics, composition, arrangement), and characters designed by FiFS, whose credits include the game God Eater, and anime series such as Prince of Stride and The iDOLM@STER SideMseven

Here's the video where it all comes together:

The seven smells are:


Text: 「まるで赤ちゃん」("Just like a baby") | © PR Times, Inc.

  • Character Name (JP): ミルク=シュウ
  • Character Name (EN): Milk (Milky Smell)
  • Signature Phrase: 「ミルクに代わって、お仕置きだあ!」("In the name of milk, I'll punish you!")
  • Weapon: バブマシンガン (Goo-Goo Machine Gun)
  • Voice Actor: Junya Enoki (MAIN ROLES: Shu Kurenai, Beyblade series; Shion Kiba, Cardfight!! Vanguard series; Takeru Takaishi, Digimon series; Panacotta Fugo, Jojo's Bizarre Adventure Season 4; Rui Maita, The iDOLM@STER SideM)


Text: 「ツーンと来るぜぇ」("I'll burn your nose") | © PR Times, Inc.

  • Character Name (JP): サン=シュウ
  • Character Name (EN): San (Acid Smell)
  • Signature Phrase: 「お前に酸が作れるかぁ!?」("Think YOU can make acid?!")
  • Weapon: オブジェクトX (Object X)
  • Voice Actor: Shou Nogami (MAIN ROLES: Shiki Iseya, The iDOLM@STER SideM; Ichiru Kuga, Tsukipro The Animation)


Text: 「沸き立つ香り」("An exuding fragrance") | © PR Times, Inc.

  • Character Name (JP): スパイス=シュウ
  • Character Name (EN): Spice (Spicy Smell)
  • Signature Phrase: 「俺様のスパイスに酔いな。」("Be intoxicated with my spice")
  • Weapon: ガトリングミル23 (Gatling Grinder 23)
  • Voice Actor: Takeaki Masuyama (SUPPORTING ROLES: Suzaku Akai, The iDOLM@STER SideM; Eldrie Woolsberg, Sword Art Online: Alicization)


Text: 「モワッと広がれ」("Spread out thickly") | © PR Times, Inc.

  • Character Name (JP): カビ=シュウ
  • Character Name (EN): Kabi (Moldy Smell)
  • Signature Phrase: 「カビは友達っ☆」("Mold is my friend!")
  • Weapon: マスティワンド (Musty Wand)
  • Voice Actor: Shoya Chiba (MAIN ROLES: Hayayto Akiyama, The iDOLM@STER SideM; Yuito Aoi, Irozuku Sekai no Ashita Kara; Kotarou Azumi, Tsuki ga Kirei)


Text: 「ムッシムシにしてやるよ」("I'll steam you up!") | © PR Times, Inc.

  • Character Name (JP): ムシニク=シュウ
  • Character Name (EN): Mushiniku (Steamed Meat Smell)
  • Signature Phrase: 「ジェットスチームアターック!」("Jet Steam Attack!")
  • Weapon: せいろのふた (Steaming Basket Lid)
  • Voice Actor: Tasuku Hatanaka (MAIN ROLES: Yuma Tsukumo, Yu-Gi-Oh! Zexal; Ushio, Ushi to Tora; Ikoma, Kabaneri of the Iron Fortress)


Text: 「じっとり漂う」("Lingering damply") | © PR Times, Inc.

  • Character Name (JP): ナマガワキ=シュウ
  • Character Name (EN): Namagawaki (Half-Dried Musty Smell)
  • Signature Phrase: 「きれいだろ? 濡れてるんだぜ、これ。」("Isn't it beautiful? This is wet.")
  • Weapon: 濡一文字 (Nure Ichimonji Sword)
  • Voice Actor: Atsushi Kousaka (MAIN ROLES: Osamu, Asylum Session. SUPPORTING ROLES: Estonia, Greece, Prussia, Hetalia series; Hikaru Souma, Meganebu!)


Text: 「どっしり重厚」("Heavy duty") | © PR Times, Inc.

  • Character Name (JP): テツ=シュウ
  • Character Name (EN): Tetsu (Rusty Smell)
  • Signature Phrase: 「鉄を見るたび、思い出せ!」("Every time you see metal, remember me!")
  • Weapon: サビルスーツ (Rustron Suit)
  • Voice Actor: Arthur Lounsbery (MAIN ROLE: Kaito Tsukigami, Star-Myu; SUPPORTING ROLES: Ryugel Baran, Inazuma Eleven GO: Galaxy; Nitō Arthur, Million Arthur)

Narrator: Taku Yashiro

Winner of the Best New Actor Award at the 12th Seiyu Awards, Taku Yashiro has voiced main roles such as Subaru Yuki in Aikatsu Stars!, Hayato in The Lost Village, Tsubasa Kashiwagi in The iDOLM@STER SideM, Kakeru Juoin in King of Prism.

8P (Eight Piece)

Official Website

Masayoshi Ōishi

Official Website

Gatsby Premium Type Roll-On Deodorant series

The deodorant comes in three varieties, (from left to right) Scentless, Active Citrus and Smart Savon. The 60 ml bottles cost 750 JPY (excl. tax) and are available in drug stores and supermarkets all over Japan.

To find out more about Gatsby's Premium Type Roll-On Deodorant, visit Mandom's product page here (in Japanese).

You can get all the details on the Wakki Seven campaign here.

By - Ben K.