Source: © PR Times, Inc. Zespri’s Retro-Kawaii Kiwi Jingle Suggests “Agelicious” As First Buzzword Of Reiwa Era 2019-05-14 Tue 2019-05-14 Tue Agelicious! Zespri International Japan hopes that their catchy new commercial featuring the new word, a combination of the English "delicious" and the Japanese slang ageru アゲる literally "lifting up" (your mood), will get you motivated to sample their kiwifruits and, according to their press release, even become the first buzzword of the Reiwa Era. © PR Times, Inc. With new lyrics set to the music of the 2004 O-Zone song Dragostea Din Tei, popularized as 恋のマイアヒ "Koi no Maiyahi" in Japan, the short 15-second commercial features Zespri's two Kiwi mascots, Green and Gold, dancing in a supermarket and singing about the uplifting virtues of their product. Video Lyrics キウイ食ってアゲリシャス アゲリシャス アゲアゲリシャス 気分を上げるデリシャスなキウイ アゲリシャス アゲアゲリシャス Eat our kiwi, Agelicious taste Agelicious taste, Age-Agelicious taste D'licious kiwi lifting up your mood Agelicious taste, Age-Agelicious taste Note: We took some liberties with the English translation Although the slang ageru アゲる by itself can still be found today, ageage アゲアゲ, a term born out of DJ culture referring to a state of high energy or high spirits, was born in the early 2000s. Combined with the song choice, Zespri is probably trying to tap into the current mood of Heisei nostalgia in Japan as it transitions into the Reiwa Era. According to Zespri International Japan, this is their first commercial campaign of 2019, but since it is billed as commercial #1, you can be sure to expect others to follow. © PR Times, Inc. To stay up to date, you can check their home page for more details, subscribe to their YouTube channel and follow them on Twitter. By - Ben K. Source:© PR Times, Inc. Tags: Agelicious / buzzword / Commercial / Dragostea Din Tei / Heisei nostalgia / kiwi / kiwifruit / Reiwa Era / Zespri / Zespri International Japan grape Japan Food Zespri’s Retro-Kawaii Kiwi Jingle Suggests “Agelicious” As First Buzzword Of Reiwa Era Related Article This Donald Trump As A Japanese Commercial Parody Is So Insane It Could Be Real Three Words: 94-Year-Old Woman Buys Commercial Air Time, Just To Tell A Simple Message Nothing Says “Japanese Commercial” Like Turning Your Nose Into A Faucet Erotic Japanese Commercial Captures Pleasure And Pain Of Its Product Perfectly Hilarious Japanese Commercial Shows Off The Importance Of Ab-Exercises! Check Your Power Of Concentration By Seeing If You Can Hear The Music In This Commercial. Were You Able To Make It Out?