What is Taiyaki?

One of Japan's favorite traditional snacks, and a popular item among foreign tourists, taiyaki are hot cakes made with pancake or waffle batter, grilled in a fish-shaped mold and filled with an 餡 (sweet red bean paste). According to one theory, since the tai 鯛 (Japanese red sea bream) is considered a lucky fish (the sound "tai" is contained within the word medetai, meaning "auspicious"), it was chosen as the shape of the cake and popularized in the Meiji Period.

In recent years, the taiyaki formula has been tweaked, with various creams or other flavored fillings, and shapes like a Pokémon Magikarp or even a Gundam.

If you visit Sega's Taiyaki Akihabara between September 2nd and November 10th, you'll be able to buy taiyaki cakes which will particularly appeal to fans of the popular anime series Love Live! Each cake is filled with your choice of chocolate or custard cream, and costs 500 JPY (incl. tax). Fortunately, Sega is showing some love to both Love Live! and Love Live! Sunshine!! fans, including all members of μ's and Aqours.

Let's take a look at the lineup:

μ's Yaki (μ's焼き)

From September 2nd to October 6th, you'll be able to buy μ's Yaki.

First-Year Students Rin, Maki and Hanayo

Second-Year Students Honoka, Kotori and Umi

Third-Year Students Eri, Nozomi and Niko

Aqours Yaki (Aqours焼き)

From October 7th to November 10th, you'll be able to buy Aqours Yaki.

First-Year Students Ruby, Hanamaru and Yoshiko

Second-Year Students You, Chika and Riko

Third-Year Students Dia, Mari and Kanan

Note: Characters are selected at random and specific characters may not be requested.


With each cake you buy, you'll also get one of the following coasters while supplies last (also selected at random):



Shop Information

  • Name: Sega's Taiyaki Akihabara (at Sega Akihabara, Bldg. 5)
  • Hours: 11:00 to 23:00
  • Address (JP): セガ秋葉原 5号館 1F 東京都千代田区外神田1-10-1
  • Address (EN): Sega Akihabara Bldg. 5, 1-10-1 Sotokanda Chiyoda-ku Tokyo
  • Access: 2 min. walk from JR Akihabara Station
  • Website: Sega Taiyaki Akihabara

By - Ben K.