Can a fragrance encapsulate the essence of a virtual entity?

For the legions of fans of Virtual YouTuber, singer, entertainer and personality Kizuna AI, this isn't just a thought experiment. If Kizuna AI had a fragrance, what would it be?

While it may not be the definitive reply, a new collaboration between the virtual diva and Japanese parfumier scentnations has yielded the world's first attempt to answer that burning question.

Kizuna AI original fragrances

Taking into account Kizuna AI's image as a “beloved character,” and many details ranging from her costume coloring to the various facets of her personality, scentnations has developed two unisex fragrances, Berry Milk and Apple Herbs

Kizuna AI original fragrance: Berry Milk

Sweet strawberry and rich milk. Kizuna AI's color scheme inspired this strawberry milk fragrance. A feeling of love to make hearts race is just one push away.

  • Top notes: Bergamot, lavender, peppermint, strawberry
  • Middle notes: Jasmine, orchid, freesia
  • Base notes: Cedarwood, amber, musk, vanilla

Kizuna AI original fragrance: Apple Herbs

A complex spice blend characterized by the aroma of apple. Created in the image of Kizuna AI, whose expressions vary from cute and adorable to silly (and adorable), this fragrance is perfect for those times when you want to liven up your mood and refresh yourself.

  • Top notes: Apple, citrus, berry, blackberry
  • Middle notes: Nutmeg, cardamom
  • Base notes: Ylang-ylang, sandalwood, dry amber


  • Kizuna AI ~ Original fragrance: Berry Milk / Apple Herbs
  • Volume: 30mL
  • Price: 3,500 JPY ea. or set of two for 7,000 JPY (excl. tax)
  • Goes on sale: December 19th, 2019
  • Pre-sales from: December 11th 12:00 JST
  • Delivery: Begins from December 19th
  • Sales channel: Exclusively online here
  • Note: Delivery is available to Japanese addresses only, so you may need to use a forwarding service such as Tenso if you want it sent overseas.

    Gift campaign

    To commemorate this exciting new collaboration between Kizuna AI and scentnations, the first 5,000 customers who buy the set of two fragrances will receive the following poster (A2 size, 16.5" x 23.4"):

    The campaign will run until January 31st, 2020, or until 5,000 customers have made purchases, whichever comes first.

    For more information on the Kizuna AI original fragrances by scentnation, please visit their website here.

By - Ben K.