Photo by © cinnamonellie

Inside the World of Watches: Audemars Piguet Exhibition in Tokyo Midtown Roppongi

#Beyond Watchmaking | Audemars Piguet Exhibition

In October, I had the pleasure to participate in the Audemars Piguet exhibition held in Roppongi’s Midtown that took me to a journey through the history and culture of the manufacturer Audemars Piguet.

The aesthetics of the place, sounds, visuals and the concept behind the exhibition left me speechless from the moment I stepped into the surreal universe of the Swiss manufacturer.

Photo by © cinnamonellie

The exhibition was part of Design Touch’s 13th edition and included more than 150 watches variating from vintage to the most recent models.

Photo by © cinnamonellie

Besides enjoying the timepieces, you could also touch a few of the models to see the difference, notice the movements and appreciate audiovisual installations by Ryoji Ikeda, an artist supported by the Swiss brand.

The Beyond Watchmaking exhibition was divided into 12 sections and has the structure of a ring, the image being that of a watch face.

Photo by © cinnamonellie

In Room I, you could discover the birthplace of Audemars Piguet and the environment he was born in, followed by room II, “Origins,” where the history of the families and watchmaking was presented.

Photo by © cinnamonellie

The mechanism of the watches, together with the Perpetual Calendar was displayed in Rooms III and IV, where you could see how complex they are and the specialties of each house.

Room V brought us closer to the "haute horology," the art of watchmaking at its finest. Then, we discovered how tradition and innovation interconnect in Room VI.

The “Lab” in Room VII was a unique experience because we could learn from specialists about the many stages of development and the various sounds of watches.

“Royal Oak” in Room VIII, had a display of the first watch made of stainless steel for high-end sports and in Room IX, we could see the craftsmanship behind the guilloche design.

The new collection Code 11.59’s behind the scenes could be observed in Room X and the abovementioned audio-visual installation by Ryoji Ikeda, “data. anatomy” was in Rooms XI and XII.

If you're interested, you can see the exhibition's website here.

By - cinnamonellie.