Source: mits | © PIXTA Beans, Demons & Sushi Rolls: How Japanese Twitter Users Celebrated Setsubun 2020 2020-02-04 Tue 2020-02-04 Tue What is Setsubun? February 3rd was Setsubun (節分) (meaning “seasonal division”) in Japan, a holiday marking the end of winter and the beginning of spring in the traditional calendar. As our readers may recall from our previous articles, Setsubun is mainly celebrated in two ways. On the one hand, it's customary to do mame-maki 豆まき, or throw beans at "demons," and on the other, to eat a giant sushi roll called ehōmaki 恵方巻. The demons are either imagined when you throw beans outside your window or balcony while shouting: "Out with the demons and in with good fortune," or "real" in the form of people wearing demon masks or dressed up as demons at public events or within the family as a fun activity. Famous people also throw beans out into the public at shrines or temples. As for ehōmaki, it is considered good fortune to eat it all at once, in complete silence, while pointing it in an auspicious direction determined by geomantic principles (this year, it was West South West). Japanese Twitter Users Celebrate Setsubun Both customs were represented throughout the day on Twitter, and found unique expressions in the posts of professional and amateur illustrator and artists, official anime accounts, idols, entertainers and private individuals. We've picked up a small sample of the best ones below: Throwing beans Here's actress, voice actress, singer and radio personality Hiroki Nananmi throwing beans at Kasama Inari Shrine in Ibaraki Prefecture: 今日は、相川七瀬さん、安達勇人さん、高見盛さん、エチオピア大使の方と共に、笠間稲荷神社の節分祭にて豆撒きをしてきました。たくさんの福が来ますようにー！恵方巻食べた？私は食べたよー！！ pic.twitter.com/JWM67ICOP1— 七海ひろき (@hirokinanami773) February 3, 2020 The members of Osaka-based idol group NMB48 did some mame-maki for their fans during their Setsubun concert: 2月3日(月) #難波愛 公演本日は #節分 ということで一抹礼前に豆まきを行いました！「福はウチ～、ホリノ～ウチ～」みなさま楽しんで頂けましたでしょうか?後は西南西を向いて黙って恵方巻をガブリッ！！ご来場くださった皆様、誠にありがとうございました！ pic.twitter.com/O4QJA9ZpEj— NMB48 Official (@nmb48_official) February 3, 2020 Rilakkuma's official account showed the lovable bear and his pals engaged in some mame-maki antics: きょう2月3日は、節分の日👹リラックマたちも豆まき？👹※まめ知識：豆まきは夜に行うのがいいそうですよ。#豆まき #節分の日 #節分 pic.twitter.com/ubfXkRzI7f— リラックマごゆるりサイト【公式】 (@rilakkuma_gyr) February 3, 2020 Parody illustrator shideboh (@fukuhara15) used the characters from Kimetsu no Yaiba: Demon Slayer to celebrate the occasion, with this short manga in which Tanjiro adds his own twist on the standard ritual phrase: "Out with the demons!" (while throwing beans at an image of Muzan dressed like a stereotypical demon from a Japanese children's picture book)... "But in with Nezuko." 豆まきをする炭治郎#節分の日 pic.twitter.com/Hoqvwup7TQ— しでぼー (@fukuhara15) February 3, 2020 Demons Here's hardcore punk group Slang's vocalist KO really looking the part complete with green skin, full costume and horns: #節分の日 pic.twitter.com/L2HtoQ07bC— KO_SLANG (@KO_SLANG) February 3, 2020 Maako, the weapon-wielding maid costume-wearing badass who we've introduced before, showed off her best demon moves, with a caption: "Bwahahaha. I'm not afraid of beans!" フハハハ！豆など恐るるに足らず！#節分の日 pic.twitter.com/xVEMQzNguq— まーこ (@harima_mekkai) February 3, 2020 Idol group STU48's vice-captain Akari Fukuda did her best demon impression: 鬼は外、福田は瀬戸内👹#節分の日 #実質福田の日 #豆まき pic.twitter.com/54xnGNxVOH— 福田 朱里 (@FUKUAKARI_STU48) February 3, 2020 Infielders José López and Neftalí Soto, along with outfielder Tyler Austin of the Yokohama Baystars dressed up as demons for the occasion: 「鬼は #ソト、福は内！？」節分の掛け声を練習、披露するホセ・ #ロペス 選手、ネフタリ・ #ソト 選手、タイラー・ #オースティン 選手👹#節分#宜野湾キャンプ #baystars pic.twitter.com/RHEADQzAMi— 横浜DeNAベイスターズ (@ydb_yokohama) February 3, 2020 Manga artist Amyu drew these two handsome demon versions of Chika and Tetsuki from her hit manga Kono Oto Tomare! Sounds of Life: らくがき#節分の日 pic.twitter.com/6QghQJwtWY— アミュー (@amuse8) February 3, 2020 Subverting the standard Setsubun trope, illustrator Tatsuya Yamasaki shows "demons outside" who are just chilling out and having a good time: 鬼は外#節分の日 pic.twitter.com/XKv8jyXldb— ヤマサキタツヤ/イラストレーター (@yamasakki) February 3, 2020 Ehōmaki sushi rolls Speaking of Demon Slayer, adult video actress and occasional cosplayer Yuna Ogura demonstrated an unconventional way of eating an ehōmaki which only Nezuko could think of: 今年の食べ方はこれで合ってますよね？#恵方巻 #禰豆子ちゃん pic.twitter.com/Ic7wRuCsNK— 小倉由菜/yuna ogura (@ogu_yuna) February 3, 2020 The official account of popular survival game Identity V created this gorgeous original illustration for Setsubun featuring the entire cast engaged in making and eating sushi rolls: 今日は節分なの！みんなで西南西を向いて、手作りの恵方巻を食べましょうなの♪#IdentityV#第五人格#節分 pic.twitter.com/7tIn1rtx1x— 【公式】IdentityⅤ第五人格 (@IdentityVJP) February 3, 2020 Illustrator and character designer Ayako Tajima gave us this adorable sushi roll: 巻き巻き#節分の日 pic.twitter.com/rwhVk0tPDj— 田島綾子 (@ayako_tajima) February 3, 2020 Illustrator Shashaki (@sasakisaki9646) portrayed Ranko Kanzaki from THE iDOLM@STER: Cinderella Girls trying to eat an ehōmaki the right way: 恵方巻きを大口で食べてるところを見られた蘭子ちゃん #節分の日 #神崎蘭子 pic.twitter.com/OrSg0mi8eK— しゃしゃき😈 (@sasakisaki9646) February 3, 2020 Illustrator and manga creator Demizu Posuka, famous for his work on The Promised Neverland, created this piece showing the members of the "Ehōmaki Research Center" hard at work on the day before Setsubun: 「恵方巻研究所」明日は節分～👹 pic.twitter.com/a9J3vEnYpk— 出水ぽすか(ポ～ン） (@DemizuPosuka) February 2, 2020 Miniature artist Tatsuya Tanaka, whose brilliant work we've introduced many times before, turned Ehōmaki into a business presentation tool: 【会議は巻きでお願いします / Sushi Chart】 #節分 #巻き寿司 #恵方巻 #円グラフ #このあとおいしくいただきました #SushiRolls #PieChart pic.twitter.com/DtNoXtHI6w— Tatsuya Tanaka 田中達也 (@tanaka_tatsuya) February 2, 2020 By - Ben K. 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