U-treasure is a Japanese fine jewellery brand which is perfect for the more discerning otaku. They create discreet and stylish pieces based on popular franchises, such as Pokemon and Kirby, at an appropriate level of nerdiness which wouldn’t look out of place at a formal event, or even at work.

They’ve created Pokemon name necklaces, and Eeveelution jewels and, their pièce de résistance, the Pikachu wedding ring.

If you’re not quite into Pikachu enough to have him adorn your wedding ring, there’s plenty of other quality jewellery that will allow you to express your undying love for the yellow Pokemon.

This new product from U-treasure is definitely one for fans of electric type Pokemon. While the front design is a simple gold bolt, the back features a crowd of everyone’s favourites from the full pantheon of electric Pokemon.

It's a small and delicate design which can be worn for a variety of occasions.

Whether you usually sport gold or silver, there's options for either. The silver version or the gold coated version of the necklace will set you back 11,000 yen. But if your love for Pikachu and his other electric friends is solid gold, you can go all out and buy the 18-carat gold version for 49,500 yen.

This and U-treasure's other nerdy but stylish pieces can be found on their online store.


By - grape Japan editorial staff.