Source: © SocialWire Co., Ltd. Graceful umeshu plum wine jelly is inspired by a sunset from classical Japanese poetry 2020-05-19 Tue 2020-05-20 Wed Updating a 46-year best-seller Kanō Shōjuan Co., Ltd. 株式会社叶匠寿庵, a company in Shiga Prefecture specializing in wagashi Japanese sweets, is updating "Shimeno," 標野 their famous umeshu plum wine jelly-type wagashi which has been a best-seller for the last 46 years. Shimeno represents the quality and commitment Kanō Shōjuan's customers have come to expect. Every step of the process, from growing their own plums, making the plum wine, and creating the sweets, is conducted in-house. Now in 2020, Shimeno has been completely updated, inside and out. First, the color and flavor has been improved. The original design was a beautiful red color derived from umeshu plum wine made from Jōshūhaku 城州白 plums, and inspired by the sunset on Lake Biwa appearing in a love song from the Man'yōshū 万葉集, one of Japan's most revered poetic compilations from classical literature. Jōshūhaku plums | © SocialWire Co., Ltd. The redesigned version is even more faithful to that literary source, evoking a sunset with a striking two-tone gradation from gold to crimson. The crimson color is achieved with the addition of a new cultivar of plum known as “Tsuyu Akane” 露茜 (akane 茜 being a Japanese color akin to crimson), which also imparts a delicious flavor. Tsuyu Akane plums | © SocialWire Co., Ltd. Finally, the shape of the jelly and its ridged design is achieved with new technology representing an industry first. Therefore, in color, shape and taste, Shimeno has been completely redesigned and improved. The new Shimeno will go on sale at Kanō Shōjuan stores from June 1, 2020 (Monday). © SocialWire Co., Ltd. © SocialWire Co., Ltd. © SocialWire Co., Ltd. For more information on Shimeno, please visit their product page here. Product information Name: 標野 Shimeno On sale from: June 1st, 2020 Expiration: 40 days from manufacture Price: 200 JPY individual, 1,150 JPY for a box of 5 (excl. tax) Manufacturer: Kanō Shōjuan Co., Ltd. Website And even if plum or plum wine isn't to your liking, Kanō Shōjuan makes many other beautiful and delicious sweets, including seasonal specialties such as these: この投稿をInstagramで見る 【公式】叶 匠壽庵 | Kanou Shoujuan(@kanou_shoujuan)がシェアした投稿 - 2020年 5月月5日午前2時39分PDT この投稿をInstagramで見る 【公式】叶 匠壽庵 | Kanou Shoujuan(@kanou_shoujuan)がシェアした投稿 - 2020年 3月月12日午前2時54分PDT By - Ben K. Tags: Jelly / Kanō Shōjuan / plum wine / Shimeno / Ume / umeshu / Wagashi grape Japan Food Graceful umeshu plum wine jelly is inspired by a sunset from classical Japanese poetry Related Article Pandemic-themed Japanese Sweets “Gomitsu” to go on sale in February Create your own autumn wagashi Kirby with traditional Japanese sweets DIY kit Chewing gum flavored chips?! Calbee collabs with Lotte on Blueberry and Ume Gum flavors These Retro Japanese Patterned Icing Cookies Are Almost Too Pretty To Eat Japanese Genji era confectioners create DIY Hello Kitty wagashi that can hang off your teacup Who needs Christmas Cake when you can enjoy a Parfait Hot-pot at home!