You may have seen images of young Japanese people in yukata holding paper fans and eating shaved ice or cotton candy, or stopping by food stalls on a summer day or evening, perhaps in an anime, film or Japanese TV drama.

Many of these scenes occur at Japanese street festivals called Ennichi. Held in the street and main path leading up to a Shinto shrine, they are timed to coincide with certain days of the year related to one of the deities of the shrine, hence the meaning of ennnichi 縁日, "related day." The streets are lined with stalls and decorated with paper lanterns. You can enjoy savory dishes like okonomiyaki pancakes, takoyaki octopus ball fritters, corn on the cobb, shaved ice, cotton candy, candied fruits or chocolate-coated bananas, practice your skills in kingyo-sukui 金魚すくい goldfish scooping, hoops, shooting games and the like.

Hitotonoya | © PIXTA

Unfortunately, with the novel coronavirus pandemic, attending street fairs where people gather in close proximity is not a safe option this year.

That's why Sanrio wants you to enjoy the mood of an Ennichi street fair at home with a new range of cute goods featuring their characters!

Sanrio's "Ennichi at Home" Character Goods

Let's take a look at the lineup they have in store...

LED Light Lanterns

These lanterns feature the faces of Hello Kitty, My Melody, Little Twin Stars (Lala on the front and Kiki on the back), Cinnamoroll, Kuromi, Badtz-Maru and Gudetama.

They light up in three colors and run on 2 AA batteries (sold separately). You can stack them in a column, hang them up to decorate your home, or carry them around with their handles. They measure 12 cm on all sides.

Price: 1,100 JPY each

Mascot Keychains

These adorable keychains show Hello Kitty, My Melody, Little Star Twins (Lala and Kiki), Pompompurin, Cinnamoroll and Kuromi dressed in yukata. As an endearing accent, each character wears a decorative mask (away from the face, and off to the side, as is often customary to do) in the likeness of their closest friend. The keychains generally measure 13 cm high, 10 cm wide and 9 cm deep (with some variations depending on the character).

Price: 2,200 JPY each.

Kakigōri Shaved Ice Pouches

The design of these soft pouches makes it seem like Hello Kitty, My Melody, Pompompurin, Cinnamoroll or Pochacco are sitting in a cool-looking Kakigōri shaved ice glass. Each pouch has an inner pocket and are perfect to carry makeup, disinfectant or any other small items or accessories you can think of. Each pouch measures 13 cm heigh, 13 cm wide and 5 cm deep.

Price: 1,760 JPY each.

Food Netsuke Straps

Netsuke 根付 is an accessory attached to the end of a cord traditionally used to decorate kimono or yukata sash but now used to decorate cellular phones or smarthphones. These netsuke featuring Hello Kitty, My Melody, Pompompurin, Cinnamoroll, Kuromi, Pochacco, Tuxedo Sam and Hangyodon are all designed after the typical foods you'll find at Ennichi stalls: takoyaki, okonomiyaki, cotton candy, candied strawberries, and the like.

Price: 770 JPY each. (Not available on the Sanrio Online Store)

Pick-your-own goldfish set

Hello Kitty, My Melody, Pompompurin, Cinnamoroll, Kuromi, Pochacco, Hangyodon and Keroppi have turned into goldfish and mermaids! You can choose the one you like, and make your own Kingyo-sukui set with character-themed scoops (actually a mini-mirror) and purses in the shape of the bags with which you take home the goldfish.

Price: 1,100 JPY each. (Not available at the Sanrio Online Store).

Die-Cut Fans

These fans are designed after candied apple, cotton candy, chocolate-coated bananas or other common Ennichi foods and feature Hello Kitty, My Melody, Little Twin Stars, Cinnamoroll, Pompompurin and Pochacco. They measure 13 cm high and 13 cm wide.

Price: 550 JPY each. (Not available at the Sanrio Online Store).

Product Information

  • Name (JP): サンリオキャラクター 縁日デザインシリーズ
  • Name (EN): Sanrio Character Ennichi Design Series
  • On sale from July 29th, 2020
  • Product page on Sanrio's website


By - Ben K.