A new katsu appears

First there was shūkatsu 就活 (job-hunting activities), an abbreviated form of shūshoku katsudō 就職活動 which popped up in the late '90s. Then, around 2010, there was kon-katsu 婚活 (spouse-hunting activities) and ri-katsu 離活 (divorce-seeking activities), followed in subsequent years by chōkatsu 朝活 (literally "morning activities," or finding ways to use mornings more productively) and sō-katsu ソー活 (social media activities) just to name a few. The trend of contracting any kind of activity into a -katsu only keeps getting stronger.

So maybe it shouldn't come as a surprise that someone would come up with peni-katsu ペニ活. Yes, we're talking about "penis activities."


BIG and HARD male virility supplements

The company responsible for this new linguistic jewel is SIKI Inc., in a press release for their latest "male nutritional supplements" (i.e. male virility supplements), the very straightforwardly-named "BIG" and "HARD." They're so proud of their new moniker, in fact, that they've turned peni-katsu into a registered trademark (No. 619331).

In their release, SIKI Inc. states that Japan's declining birth rate has driven them to focus on peni-katsu, which is "indispensable to men due to their work stress and the negative effects of the novel coronavirus pandemic."


Ingredients

BIG

Active ingredients

  • L-citrulline, an amino acid known for its vasodilatory effects and present in watermelon (in fact, "citrulline" is derived from the Latin word for watermelon)
  • Casein phosphopeptide, which some studies indicate may have a beneficial role in male sexual function
  • Maca powder, known to boost energy and endurance.
  • Black pepper extract, known to increase testosterone.
  • Tongkat Ali extract powder, also known to increase testosterone.
  • Red wine extract powder, which some studies indicate may have a beneficial role in male sexual function.
  • Black garlic powder, which has been shown to boost the metabolism and increase the flow of blood.
  • Black ginger extract powder, a natural PDE-5 inhibitor with pro-erectile benefits.

Inactive ingredients

  • Cellulose
  • Calcium stearate
  • Fine silicon dioxide
  • Flavoroing extracts
  • HARD

    Active ingredients

    • Butea superba powder, containing compounds said to improve sexual performance in men.
    • Tongkat Ali extract powder, also known to increase testosterone.
    • Ginseng powder, often considered a sexual tonic for men with low libido.
    • Saw palmetto extract, known to increase testosterone levels.
    • Nutritional yeast, which can boost energy and boost the immune system, fortified with zinc, wihch is known to increase testosterone.
    • Horse penis, which contains L-citrulline, an amino acid known for its vasodilatory effects.
    • Seahorse powder, which contains amino acids.
    • Deer antler extract, known to boost testosterone levels and boost the immune system.
    • Cordyceps extract, known to boost testosterone levels.

    Inactive ingredients

  • Cellulose
  • Calcium stearate
  • Fine silicon dioxide
  • Flavoroing extracts

  • Product information


    By - grape Japan editorial staff.

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