The next time you visit Shibuya's famous Scramble Crossing, look at the QFRONT building. In particular, you'll want to look 131 feet above ground level...

Machaa | © PIXTA

Coca-Cola has just unveiled an impressive sign which makes images appear almost as if they were holograms floating in the air, Blade Runner-style.

This is what you'll see:

The soft drink giant began working on this project back in December 2017, so it has literally taken them 1000 days to realize it. Their motivation was to create a landmark just like the one in Times Square that will get people excited in Japan.

Entitled "Shibuya Coke Vision", the sign uses 180,000 transparent LED lights in combination with backlighting to create the futuristic effect.

The sign will broadcast five different types of animations:

  • Kanpai! (9:00 to 17:00), 30 sec.
  • Dance (9:00 to 17:00), 15 sec.
  • Illusion (17:00 to 24:00), 30 sec.
  • Hologram (17:00 to 24:00), 30 sec.
  • Polar Bear (17:00 to 24:00), 30 sec.

Note: Shibuya Ward is calling on people not to gather in Shibuya for Halloween this year in order to prevent the spread of the novel coronavirus. Coca-Cola Japan supports this initiative and will post #StayVirtual messages on "Shibuya Coke Vision" from October 27th to 31st.

For more information on the virtual Shibuya Halloween festivities, see the au 5G Halloween Fes.

By - grape Japan editorial staff.