It has been 50 years since robotic cat from the future, Doraemon, made his earthly debut in Japan. Since the launch of the first Doraemon manga back in 1970, the character has grown to become a much-loved and well-known symbol of Japanese pop culture.

To celebrate the half-a-century anniversary, Doraemon has teamed up with iconic Italian fashion brand, Gucci (which also celebrated 50 years in Japan earlier in the decade), to release a number of limited edition collaboration items.
The special collaboration has been designed by creative director Allesandro Michele, and sees stylish Gucci products featuring the little blue robotic cat.

In addition to the collaborative products, Doraemon is also being featured in Gucci’s advertising campaign to celebrate the New Year. In the campaign, Doraemon is featured within ‘everyday life’ photographs taken by Angelo Penetta.

DORAEMON x GUCCI Wool Sweater ¥ 176,000 (tax included) & DORAEMON x GUCCI Shoulder Bag ¥ 144,100.

DORAEMON x GUCCI Bag ¥ 96,800 (tax included).

DORAEMON x GUCCI Beauty Case ¥ 412,500 (tax included).

The DORAEMON X GUCCI collection will be exhibited across a variety of men’s and women’s items.
All items purchased from the collection will be delivered in sustainable packaging made from 100% recyclable materials.

DORAEMON x GUCCI Zip Around Wallet ¥ 94,600 (tax included), DORAEMON x GUCCI Coin Wallet ¥ 64,900 (tax included) & DORAEMON x GUCCI Card Case ¥ 55,000 (tax included).

DORAEMON x GUCCI Mini Bag ¥ 139,700 (tax included).

DORAEMON x GUCCI Eco Denim Jeans ¥ 107,800 (tax included).

The collaboration items will be available from Gucci stores both instore and online from 20 January 2021. The items will also appear at pop-up stores specialising in the DORAEMON X GUCCI collaboration only for a limited time.
Also, if you head instore to Gucci Aoyama, Gucci Ginza, Gucci Shinjuku, or Gucci Nagoya you will find a reproduction of the ‘Anywhere Door’ – a special gadget used by Doraemon in the series.

DORAEMON X GUCCI Collaboration pop-up stores

Store name: Isetan Shinjuku Store Gucci Pin
Location: Tokyo Isetan Shinjuku Store Main Building 1F (The Stage), 3-14-1 Shinjuku
Dates: 20 January 2021 – 2 February 2021

Store name: Hankyu Umeda Main Store Gucci Pin
Location: Osaka Hankyu Umeda Main Store 1F, 8-7 Kukuda-cho, Kita-ku, Osaka
Dates: 20 January 2021 – 29 January 2021

By - Connie Sceaphierde.