To commemorate the release of the final movie in the Evangelion series, Tower Records has released a series of commemorative merchandising. The new film is called Evangelion: 3.0+1.0 Thrice Upon a Time. The new merchandising has been produced in collaboration with the movie’s producers and is sure to be a hit with the many fans of the Evangelion films.

Neon Genesis Evangelion is a world-famous animation series first broadcast on TV in 1995. Set in the wake of Second Impact, an unprecedented global catastrophe, it depicts a battle between a 14-year-old boy and girl who became pilots of the humanoid battle weapon Evangelion and mysterious enemies known as Angels.

Evangelion was met with wide acclaim upon release, commended for its stylish imagery and complex storylines, which transcended the boundaries of anime.

In 2006, a new animated film series called Rebuild of Evangelion, consisting of four movies, went into production. The first three movies are credited with taking Evangelion to a new generation of anime fans. The latest release, Evangelion: 3.0+1.0 Thrice Upon a Time, is the final movie in the series.

Among the Evangelion merchandising on sale are a Tote bag (¥2000), six different types of key chains (¥850) and six different types of metal badges (¥500).

You can also get your hands on a set of five adhesive stickers (¥1000), clear plastic files featuring Shinji, Rei, Asuka, Kaworu and Mari (¥550 each) and ballpoint pens featuring Ray, Asuka and Kaworu (¥600 each).

T-shirts depicting the most popular characters in the series – Ray, Asuka and Kaworu – are also available, priced ¥3,900 each.

Tower Records has gone to great efforts to make Evangelion fans feel at home. In each participating store, you’ll find space set aside for a pop-up shop. Evangelion goods have a corner of their own, with panel exhibitions dedicated to the best-known characters. You can find out all about the films and how they were made.

The theme tunes Synchro the Music and Music Always Gives Power will be on a never-ending loop and fans are encouraged to express themselves through dance.

Participating stores are Tower Records in Shibuya, Shinjuku, Ikebukuro, Akihabara, Machida, Kawasaki, Yokohama Vivre, Urawa, Niigata, Kanazawa Forus, Shizuoka, Nagoya Kintetsu Passe, Namba, Fukuoka Parco, Sapporo Pivo, Sendai Parco and Koriyama.

Evangelion merchandising is also available at Tower Record’s mini-stores (excluding Morinomiya Q's Mall) and Tower Records Online.

Merchandising went on sale on January 14th, to coincide with the theatrical release of the new Evangelion movie. Please note that prices quoted do not include sales tax and sales are limited to six items per person.

For more information, see the official Evangelion website.

Tower Records also has a page on its site dedicated to Evangelion.

By - George Lloyd.