- Source:
- PR Times
- Tags:
- Baskin Robbins / Pokemon
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Japan’s branches of Baskin Robbins often turn their delicious and icy expertise to collaborations with beloved pop culture institutions. We’ve seen their sweet takes on Disney characters, and even classic anime character Doraemon made his Baskin Robbins debut.
But one of their most popular team efforts is surely their awesome Pokemon offerings. The instantly loveable combination of Pokemon and ice cream is back for the summer with several treats appearing on the menu.
As Baskin Robbins is known colloquially as '31' in Japan, the campaign is called '31 Poke Summer', and they claim it will be loved by kids and nostalgic adults alike.
The inventive lineup includes the option to decorate your ice cream with yellow Pikachu-shaped candy. And there’s even a special flavour called ‘Pikachu Happy Party’, a yoghurt and apple flavour which, for the first time in history for Baskin Robbins, even contains lactic acid bacteria.
Another flavour has reappeared for the occasion, ‘Triple Soda with Pikachu’, the three sodas being cola, soda (a ramune-style taste) and melon soda.
There’s also an adorable ‘Pokemon Surpise Cake’ (3600 yen) shaped like a Poke Ball and featuring several fan favourite Pokemon.
The aforementioned surprise is that the inside is filled with Pikachu candy.
If you truly want to catch ‘em all, Baskin Robbins ice cream flavours can be sampled in Poke Ball shaped cups. These colourful containers filled with ice cream come in packs of six in the ‘Pokemon Ice Cream Master Set’ (3400 yen) or you can go for the ‘Pokemon Double Pack’ (540 yen).
The campaign is running until 31st August at branches of Baskin Robbins in Japan while stocks last.