A foxy pouch for Donbei's 45th anniversary

On December 18th, 2021, Takarajimasha Co., Ltd. will commemorate the 45th anniversary of Nissin's popular Donbei line of instant kitsune udon and tempura soba noodles by publishing a special magazine with a bonus in the form of an adorable pouch.

The magazine, entitled 『日清のどん兵衛 ポーチBOOK』 (Nissin no Donbei Pouch Book) features a pouch with the Donbei logo, sporting fluffy ears and even a detachable tail charm in the image of Dongitsune, the fox girl played by actress Riho Yoshioka in Nissin's highly popular ad campaign. Dongitsune has been a fixture in Japanese media, seen on TV, newspapers and magazines, getting her own photo book, calendar, and even a pop-up shop staffed by women in Dongitsune cosplay.

Riho Yoshioka as Dongitsune | © Nissin Foods Holdings Co., Ltd.

In these adorable commemorative pouches, Dongitsune's trademark ears and tail have been recreated in the most comfortable fur fabric after testing with many prototypes. The main body of the pouch is made of leather-like material with a supple texture, giving it a playful and elegant look.

The deep green "Kitsune Udon" design pouch is available at bookstores and Lawson convenience stores, and a chic red "Tempura Soba" design is available only at Lawson convenience stores.

The magazine features recipes and trivia about Donbei. The bookstore edition also features a workshop on how to make "Dongitsune Ears" by okadaya, a specialty fabric and handicraft store!

These pouches are not only conversation starters, but they're also very practical, convenient in size, and equipped with a back pocket and three interior pockets. They can be used for a wide range of purposes, such as a pen case, cosmetics pouch, or a travel pouch, as well as for storing various goods and other items that you always need. The lining also has a fun udon noodle and chopsticks pattern that will make you feel happy (or hungry) when you use them.

Three versions: "Nissin no Donbei Pouch Book"

  • Pre-order from: November 18th, 2021
  • Release date: December 18th, 2021
  • Price: 2,000 JPY (including tax)

"Nissin no Donbei Pouch Book" (Kitsune Udon) Bookstore ver.

The "How to make Dongitsune ears" workshop is only available in this edition. The back of the box is printed with stencils used for making the paper patterns you'll need to make the ears, so don't throw it away!

Pre-order yours here.

"Nissin no Donbei Pouch Book" special package Kitsune Udon ver.

The deep green color of the Kitsune Udon version is familiar and soothing. If you love kitsune udon, this pouch is for you.

Pre-order yours here.

"Nissin no Donbei Pouch Book" special package Tempura Soba ver.

This pouch with its chic crimson color is perfect for tempura soba lovers.

Pre-order yours here.

Purchase bonus at Takarajimasha's official mail-order site

These Donbei memo pads can only be obtained through Takarajimasha's official mail-order site. Since they're limited, they're available on a first-come, first-served basis.

By - Ben K.