Due to popular demand, Japanese convenience store chain FamilyMart is bringing back a big savings campaign that was very popular when it was introduced last year.

From August 2nd, 2022, FamilyMart is rolling out its "Keep the Price the Same! 40% more volume" campaign at about 16,000 branches nationwide.

The concept of this campaign is to provide customers with "more delicious" and "enjoyable savings" by actually enlarging a wide range of products by 40% without raising their prices.

This year, the campaign has been extended to include prepared foods, omusubi rice balls, sandwiches, hot snacks, sweets, beverages, and desserts. A total of 20 different products will be available on a weekly basis (while supplies last).

Here are just a few example of what you'll find:

Hot Snacks

From August 2nd to 8th, 2022

Crispy Chicken (Plain)

クリスピーチキン(プレーン)kurisupī chikin purēn, 149 JPY plus tax.

Char-grilled yakitori: chicken thigh with tare sauce

炭火焼きとりももタレ sumibi yakitori momo tare, 100 JPY plus tax.

From August 9th to 15th, 2022

Spicy Chicken

スパイシーチキン supaishī chikin, 149 JPY plus tax

Fami Koro

ファミコロ famikoro (FamilyMart croquettes), 82 JPY plus tax.


From August 2nd to 8th, 2022

Teriyaki Chicken & Egg Sandwich

テリヤキチキンとたまごのサンド teriyaki chikin to tamago sando, 258 JPY plus tax.

From August 16th to 22nd, 2022

Ham Cheese & Egg Sandwich

ハムチーズたまごサンド hamu chīzu tamago sando, 230 JPY plus tax.

Rice Balls

From August 2nd to 8th, 2022

Mentaiko Mayonnaise

直巻 明太子マヨネーズ jikamaki mentaiko mayonēzu, 121 JPY plus tax.

Bento Lunches

From August 2nd to 8th, 2022

Chicken Nanban with Tartar Sauce

タルタルチキン南蛮 tarutaru chikin nanban, 369 JPY plus tax.


From August 2nd to 8th, 2022

Cheese Corn Puffs

サクサクか~るいチーズスナック sakusaku ka~rui chīzu sunakku, 100 JPY plus tax.


From August 2nd to 8th, 2022

Mega Lifeguard 700 ml

メガライフガード700 ml mega raifugādo, 140 JPY plus tax.


From August 2nd to 8th, 2022


窯出しとろけるプリン kamadashi torokeru purin (baked melt-in-your mouth pudding), 147 JPY plus tax.

You'll also have a chance to win a 40% embiggened Crispy Chicken (Plain) or a Spicy Chicken through a Twitter campaign between August 2nd and 5th and again between August 9th and 12th, 2022. See FamilyMart's official Twitter account for details.

By - grape Japan editorial staff.