As with many types of fruits in Japan, some varieties of grapes such as Kyoho and Shine Muscat are very pricey. Premium brands can cost anywhere from $25 to $40 a bunch in supermarkets and prices can escalate to $100 per kilogram or more at department store counters and specialized fruit shops.

It's quite a splurge to buy a bunch of premium grapes, and especially if you live alone, you need to have quite a large appetite to eat the whole thing in one sitting. Unless you're wealthy and you don't care about it because you can just buy another bunch whenever you please, you'd want to enjoy your premium grapes at their freshest if you're buying such an expensive fruit.

Thankfully, 全農広報部, the PR Department of Zen-Noh, Japan's National Federation of Agricultural Co-operative Associations (@zennoh_food) introduced a new product on Twitter that can solve this problem while making premium grapes more affordable, and the response has been overwhelming.

Here's the product now available at Family Mart convenience stores in Japan:

Reproduced with the permission of 全農広報部, the PR Department of Zen-Noh, Japan's National Federation of Agricultural Co-operative Associations (@zennoh_food)

Small packs containing individual seedless Shine Muscat grapes!

Although Shine Muscat grape are popular because they are sweet and flavorful, can be eaten with their skins on, and also come in seedless versions, you may hesitate to buy a whole bunch because of their size and elevated price.

This is a great product for those who just want to have a taste without breaking the bank. From the pictures, it looks like each pack contains about 6-8 grapes.

The post elicited comments such as:

  • "A whole bunch is pricey so this is great since it's affordable!"
  • "This is great! I always wanted to try Shine Muscat grapes, but a whole bunch is so big..."
  • "I ate it as a reward for my hard work and it was delicious."

Autumn is the season when fruits are delicious. Why not reach for a tasty and natural snack the next time you go to Family Mart?


By - grape Japan editorial staff.