When Kaiyukan, an aquarium in Osaka, and Japanese retailer Felissimo teamed up to beef up their quirky goods brand YOU+MORE! series (a play on the pronunciation of "humor" in Japanese) with a transforming penguin plushie, the stuffed animal quickly became a viral sensation. The popular plushie and pouch combo proved to be a hot selling item, so much so that it was unavailable for quite a while. The plushie, which from an egg through a king penguin's life, has an interactive touch to it that's just so much fun to play with.

Well now the evolving penguin plushie is back, and designer Sekonao (@sekonao) posted a video that's reminding a lot of people how cool the penguin plushie pouch is!

The video shows how the three step "egg--baby--adult bird" plushie transforms quickly, from an egg to a young penguin to an full fledged adult in a matter of seconds via zipper. If you're looking to get a penguin of your own, you can order one from Felissimo, and check out more of Sekonao's amazing designs at their official website.

By - grape Japan editorial staff.