These CEOs coming together to help women advance in Japanese corporate ladders are detailing a good cause, but they may want to try and show that off with a different website picture.

The venture is called the "Woman Act", and is a joint effort of the top 10 CEOs of businesses based in Kanagawa prefecture to increase opportunities for women in the Japanese work place. Their ultimate goal is to create an environment where people use their own talent and ability to contribute to society, an aim to do so by starting at the top. Their theory is that in order for women to thrive in Japanese career ladders, the "men in charge" must change, and that executives and managers adopting this philosophy need to create initiatives within their own companies to foster a gradual movement.

This of course, is a noble cause and a move in the right direction for the Japanese work place, in which their still remain limits in certain areas for working women. Which makes the first picture and title on their website a bit ironic.

Text: "Women will gradually take on leading roles"

Ok, ok! Some (something something PC) will no doubt roll their eyes at any poking fun at this, but even without addressing this under the lense of any social narratives, there is something quite tragically funny about that particular tag-line and the words "Woman Act" paired with a main photo of a bunch of wealthy Japanese businessmen. Some Japanese net users are responding to the website with comments such as "This is hilarious", "Well, that was anticlimactic", and "Uh, so where are those leading roles?", while others suggest that people are reading too much into it.

Their are some points they can use in their defense, to be fair. The organization's philosophy is based on a trickle-down effect from business leaders, which really does bring them to the forefront of the group. If you even want to go a step further, you could say that their presence in the photo is to juxtapose the leading positions held by these men with the need for more opportunities for women in the workplace. It just might have been a better move to squeeze in this woman into the picture.

Kimie Iwata, Adviser to the organization

An adviser to the group, Kimie Iwata considers the symbolic key to this initiative to be executives and management to change, as it would lead to others in their related businesses changing as well. She hopes that it could be pioneer movement in Japan.

Each member has a charter that outlines their own personal goals of the initiative

Each member of the organization has their own set of goals, which are mostly related to increasing opportunities for women and increasing the number of women in their companies. They also have other employment equality goals, such as age and balance of work-life. The members also will work together to spread their initiative by holding lectures and panels for other companies to attend.

So ultimately, this is a thoughtful and much-needed effort to create more positive thinking regarding opportunities for women in the Japanese workplace. While context softens the blow, it's a bit disappointing to see that notion sold with no women in the spotlight. If you want to create a poster advertising a program to empower women, it seems obvious and reasonable to show women in power--not what has as times been an obstacle to that power.

By - grape Japan editorial staff.