In an effort to tackle the prevention of sexually transmitted infections in Japan, Sailor Moon is turning her attention away from the Dark Kingdom for a moment with a little help from the Japanese Ministry of Health, Labor and Welfare. The world famous anime heroine will be appearing on leaflets, and even condom packages to help raise awareness for STI/STD prevention in Japan starting in January.

142 local governments in Japan will distribute 5,000 posters and 156,000 leaflets through organizations such as the Japan Foundation for AIDS Prevention and Japanese Society for Sexually Transmitted Diseases, as annually reported cases of syphilis in Japan have increased from from 621 in 2010 to 2,697 in 2015. The distribution of the promotional goods will focus on Coming of Age ceremonies around Japan, and fittingly the goods will feature a play on Sailor Moon's catchphrase with the slogan "If you don’t get tested, I will punish you!!"

Sailor Moon creator Naoko Takeuchi is also cooperating with the campaign, as her works are popular among the targeted demographic. This allows for Sailor Moon's likeness not just on the posters and leaflets, but on 60,000 Sailor Moon condoms in heart-shaped packaging that will also be distributed.

Japan has long used anime, manga, and video characters to try and reach out to younger generations with promotional campaigns, and is even doing so to promote tourism and and get interest going in the 2020 Olympic Games. The iconic likeness of Sailor Moon resonates with Japanese women spanning multiple generations, and can hopefully be a big voice in raising awareness for sexually transmitted infections or diseases in Japan.


By - grape Japan editorial staff.