Stylish sake mugs change the color of dancing autumn leaves based on temperature
In autumn, many in Japan take time to admire koyo, or the changing leaves of the fall. The great scenery sure is lovely background to…
Alcohol
“Almost twenty!” 290,000 people laughed at what happened at this convenience store
Turning twenty is a big deal in Japan. The age marks the transition from childhood to adulthood and is celebrated with a coming-of-age ceremony hosted…
Suntory releases special limited Blossom Harmony whiskey to celebrate Spring 2021
To celebrate the upcoming spring cherry blossom season of 2021, Suntory Yamazaki Whiskey is set to release a special limited edition sakura themed Hibiki Blossom…
Japan’s official Berserk whisky will bring out the Black Swordsman in you
By now, Japan has established itself as a prominent player in the whisky world, sometimes with record-shattering priced bottles. Recently, the labels of many bottles…
Artfully designed sparkling sudachi cocktail Awasu produced by model Rinko Murata
Rinko Murata Popular Japanese model Rinko Murata 村田倫子 is no stranger to brand direction. In addition to her career as a runway model, a fashion…
New Flavors to Savor: The Blossoming of Tree-based Alcoholic Drinks
Shohei Nagatsuji, for JAPAN Forward A new era has dawned in the history of an activity that stretches back to mythological times in both the…
Fight off the coronavirus with Amabie monster sake!
When COVID-19 first latched onto the world, nobody could have guessed how Japan would soon become overrun with the anti-plague yokai, Amabie. The fishlike, disease…
“Kusunohana Flavored Spirits 75” made with rice and lemons can also be used as a sanitizer
In response to a shortage of hand sanitizer due to the novel coronavirus pandemic, Japan’s health ministry decided to exceptionally allow beverages with an alcohol…
Zima (yes, that Zima) releases summer festival ramune flavor in Japan
Outside of the unique flavors of Kit-Kats and sometimes Final Fantasy-themed hot food corner, one of the most surprising experiences for first-time visiting foreigners to…
Japanese health ministry approves booze for use as sanitizer
Exceptional measures As the struggle to prevent the spread of the novel coronavirus continues in Japan, the Ministry of Health, Labour and Welfare has decided…
Suntory introduces Sui, a new standard in Japanese gin
SUI 翆 On Tuesday, March 10th, Suntory will launch Sui. A new standard in Japanese gin, Sui combines the traditional eight gin botanicals juniper berry,…
New Japanese Capsule Toy Series Is An All Star Team Of Public Drunks
It seems like nowadays Japan has a capsule toy for everything, including ham and egg hamsters and shiba inu with their heads poking out of…
Suntory To Sell Limited Edition 55-Year-Old Yamazaki Whisky For 3.3 Million Yen A Bottle
The niche but classy hobby of raising a glass of Japan’s globally recognized Suntory whisky and saying “For relaxing times, make it Suntory time” just…
Suntory Releases New Strong Canned Cocktail Designed To Pair With Fried Chicken
If you’ve ever spent time in Japan and found yourself in the mood for a cheap drink, it’s very likely you’ve heard the siren call…
New Japanese Kit Kats Are Full Of Yuzu Citrus Sake Flavor
The variety of flavors Japanese Kit Kats are available in, often inspired by seasonal and regional delicacies, make them popular souvenirs for travelers from abroad….