Utada Hikaru, Úrsula Corberó, Megan Rapinoe team up for Shiseido’s “Power is you” campaign
On July 1st, 2021, one of the leading Japanese cosmetic brand Shiseido started new global campaign titled “POWER IS YOU”. In this campaign, three selected…
Cosmetics
Traveling Tokyo Lululun beauty masks aim to provide to Edokko skincare
While there are definitely some Japanese beauty masks that stand out due to their interesting aesthetics, many are praised for their use of quality ingredients…
Kirby riding on a Warp Star is the cutest way to package character-inspired Japanese cosmetics
When it comes to makeup inspired by video game and anime characters, Japan has got you covered. Just recently, Shu Uemura announced their One Piece…
Cardcaptor Sakura makeup is the perfect addition to a magical girl’s cosmetics collection
Recently magical girl fans in Japan were treated to the release of a gorgeous compact face powder case inspired by Usagi’s Crystal Star Compact from…
Pokemon release new adorable pastel cosmetics in Japan featuring Pikachu, Mew and others
It’s been a good year for Pokemon merchandise collectors in Japan (or a bad one from the perspective of their bank accounts) since all manner…
Glow up like Sailor Moon with limited edition silver plated Crystal Star compact face powder case
Sailor Moon fans in Japan are spoilt when it comes to cosmetics inspired by characters and motifs from the legendary magical girl series. We’ve seen…
Make your face sparkle like shimmering stars with Disney’s space-themed cosmetics lineup
Disney Japan has teamed up with popular Japanese cosmetics brand Witch’s Pouch on a lineup of space-themed makeup which will make your face sparkle like…
Get that magical girl glow thanks to starry Sailor Moon cosmetics collab with Shiseido
There’s many ways to emulate the iconic look sported by the main protagonists of classic magical girl anime Sailor Moon. New products are often released…
A guide to Japanese Fashion and Cosmetics magazines
Unlike some other countries, Japan still has avid readers of magazines and I believe the reason for that is the many tips, various styles, and…
Etude House’s Tom and Jerry New Year Cosmetics Collection Celebrates Year of the Rat
K-beauty is massive in Japan, with brands such as Etude House and Innisfree becoming a staple of all Tokyo’s fashion and beauty Meccas, including the…
Pokemon Releases New Official Cosmetics with Cute Characters and Sweet Pastel Theme
In Japan, any item you can think of has been gloriously reborn as awesome Pokemon merchandise. This even includes make up, and the official line…
Japan is Getting Kirby Makeup in Cutest Cosmetics Collection Ever
Japan has a whole host of adorable mascots and characters coming from video games, anime and other media. One of the cool things about them…
Exclusive Japan Inspired Bath Bombs Coming to Harajuku’s LUSH Bath Bomb Concept Store
November last year, LUSH opened their world’s first ever ‘bath bomb concept shop’ in Harajuku, Tokyo. 出典：出典名 Lush’s colourful distinctive bath bombs are displayed without…
Sailor Moon Lipsticks Have Gorgeously Detailed Cases Inspired by Princess Serenity and Black Lady
When it comes to lip colours, are you more all about pretty pink colours like Princess Serenity, or are your looks a bit more vampy…
Beautify Your Lips With Delicious Matcha Lip Balms
With the drier, colder seasons just around the corner, we could all use a little more moisture for our delicate bodies. And if you so…