Here is a slightly embarrassing episode from Twitter user 町ル田 Machiruda (@81swift) when he visited his local Uniqlo. He headed to the self-checkout counter to…

A couple of weeks ago, I saw a story on Instagram of a girl talking to her favorite character from Tokyo Revengers, so I sent…

LINE is the most popular messaging app in Japan, and as such, the characters that feature in their ‘stickers’ can become beloved stars in their…

This year, Mother’s Day is being celebrated amid a renewed COVID-19 lockdowns in Japan. While that is undeniably disheartening, messaging company LINE, ubiquitous throughout the…

LINE is the most popular messaging app in Japan, and everyone can recognise the adorable mascot characters that the company is known for. The app…

The coronavirus pandemic, and the fear of infection that goes with it, continue to have unforeseen consequences, with all kinds of businesses having to adapt…

Living in lockdown under the state of emergency, many of us aren’t getting as much exercise as we should. The same goes for our pets,…

Roa International Co. Ltd, a company which specialises in the production of unique mobile accessories have produced an official licensed LINE FRIENDS light up phone…

BT21, the super popular characters created by messaging app LINE and K-pop group BTS, keep coming back to Japan for more and more pop-up cafes,…

As Japan continues to face the growing threat of COVID-19 within its borders, many companies have mandated or encouraged employees to begin telecommuting or off-peak…

Last year, Facebook’s announcement of its Libra stablecoin, a type of cryptocurrency pegged to a basket of world currencies, met with much fanfare. But world…

The Alley, a Taiwanese bubble tea chain, has been a popular staple since its signature deer insignia landed in Tokyo a couple of years ago….

Many crossovers we see consisting of Japanese entertainment giants seem like they would be a natural fit, as seen with the merchandise and events that…

It’s been one year since the LINE FRIENDS flagship store in Harajuku opened and started offering three floors of the cutest character goods around. As…

Usamaru If you’re into cute characters, you may be familiar with Usamaru, a rabbit character designed by sakumaru which first made its appearance as a…