Things are getting spooky at Sanrio Harmonyland in celebration of Halloween
Get spooky with Hello Kitty and friends this Halloween at Sanrio Character ParkHarmonyland. A number of fun-filled events are being held at the park from…
Mascots
Get spooky with Hello Kitty and friends this Halloween at Sanrio Character ParkHarmonyland. A number of fun-filled events are being held at the park from…
While Japanese mascots are known for their ability to anthropomorphize just about any regional specialty or delicacy into a cute character, there are quite a…
Japan is the country of kawaii: many things are overly adorable here, and brands notice. Many companies take to painfully cute marketing strategies without a…
The town of Nara is a beloved tourist destination, thanks to its historical importance and a few four-legged friends (or fiends if you don’t give…
Anime characters taking up promotional duties in Japan isn’t exactly a new concept, as Luffy, Naruto, Goku, and others were officially named ambassadors for the…
Recently the great Japanese tradition of having mascots called yuru-chara to represent cities and other institutions has been gaining more and more overseas attention. A…
Body Shop Japan have really proved they know what women want in their latest campaign. The campaign entitled Princess Moisture and the Three Wizards, sees…
This summer’s Pikachu Outbreak in Yokohama is winding down. Pokemon fans braved the heat for the chance to see dances and parades performed by over…
You can now wear Hello Kitty’s skull as rings, necklaces, and earrings. You won’t find any shortage of celebration in Japan for Hello Kitty. In…
Hello Kitty Shinkansen bullet train unveiled in Japan. Last month, Hello Kitty fans around the world rejoiced when Japan West Railway Co announced it would…
Andreza Giant Panda crushes Japanese mascots with pro-wrestling power. There seems to be no limit to the variety of Japanese mascots, affectionately known as yuru-kyara…
Fans of Japanese hot springs, better known as onsen or sento, may remember that the allure of a relaxing bath can be so great that…
On Wednesday, a committee of organizers announced the two official mascots for the Tokyo 2020 Olympic and Paralympic Games. Ryo Taniguchi, a character designer and…
Japan has several different types of drinking establishments that include traditional bars and izakaya (Japanese-style pubs), but one of the most uniquely Japanese types is…
Japan has a great love for yuru-kyara, or yuru-characters (“”gentle characters”) in the form of mascots. So much that they hold an annual contest to…