By Arielle Busetto, JAPAN Forward Emperor Naruhito carried out the most traditional and important of the rituals to becoming emperor of Japan, the Daijosai, starting…

Yuru-hakama concept As we’ve reported before, Campfire Creations (previously known as Mocolle), a brand which takes creators, illustrators and designers’ ideas and transform them into…

Agelicious! Zespri International Japan hopes that their catchy new commercial featuring the new word, a combination of the English “delicious” and the Japanese slang ageru…

(Written by JAPAN Forward) On the day the government announced the name of the new imperial era on on Monday, April 1, people all around…

Only a few days have passed since April 1st, when Japan announced that the new era beginning next month would be called the Reiwa Era….