Join Rilakkuma and Sumikko Gurashi at this San-X festival in Osaka
Experience the ultimate Rilakkuma and Summiko Gurashi party starting this coming 6 March at Hirakata Park’s ‘Rilakkuma & Sumikko Gurashi Festival’. Pick up event-limited products…
Rilakkuma
Official Rilakkuma fan club launched in Japan for fans of the San-X character
Fans of the relaxed brown bear Rilakkuma now have an exclusive place to connect with other fans and gain access to limited merchandise. The official…
Work out in the cutest possible way by lifting Rilakkuma weights from Japanese fitness company
In 2019, Japanese fitness equipment company Mizuno created a soft ball shaped weight called a ‘ballretch’, which provides an easy way to work out your…
Rilakkuma Book Cafe has cutest afternoon tea sets with desserts inspired by Sanrio’s chilled out bear
Rilakkuma, probably San-X’s most well known character creation, is a chilled-out bear who loves nothing more than taking it easy. The character is so popular…
Rilakkuma and Kaoru soon to star in new Netflix stop motion animation series set in theme park
Rilakkuma, a portmanteau of the English word ‘relax’, and the Japanese word ‘kuma’, meaning bear, is known for taking it easy. This cute, fuzzy guy…
Make your own Rilakkuma cookies, pancakes, chocolates & more with Rilakkuma cooking goods
It seems like there is no end to sweet collaborations featuring characters from Sanrio and San-X. Whether it’s collaboration cafes or Japanese sweets, the possibilities…
Rilakkuma concert themed cafe with adorable musicians popping up at Japan’s Tower Records
For lovers of Japan’s cute characters, themed cafes are the best place to find adorable food featuring all your favourites. One of the country’s most…
Rilakkuma will greet your guests and celebrate your big day with character’s first official wedding plan
Since the recent global pandemic put a damper on many a wedding, the number of events taking place has taken a nosedive and put the…
Rilakkuma’s first official wedding plan will add the cute Japanese character’s charm to your big day
In Japan, there’s lots of ways to add dashes of your favourite characters to your wedding day. For super fans of Pokemon, you can get…
Rilakkuma’s augmented reality magic is back on the menu at Tokyo projection mapping cafe
Character themed cafes are a common sight in Tokyo, but Harajuku AR box takes the cuteness to a new level. It’s a table projection mapping…
Personalised Rilakkuma hanko lets you stamp documents with San-X’s signature cuteness
You may be used to signing your name at the end of an important document, but in Japan everyone is expected to have a name…
Rilakkuma and Kiiroitori wagashi sweets get into the spirit of the strawberry season
Rilakkuma and his chicken friend Kiiroitori are no strangers to wagashi traditional Japanese sweets. The Tabemasu series exclusively available at Lawson convenience stores in Japan…
Cold Stone and Rilakkuma Collaborate for Un-Bearably Cute Ice Cream
Cold Stone Creamery churn up and churn out delicious ice cream collaborations for their customers every year, like last December’s Sanrio pastel themed dessert. This…
Terrifyingly Cute Halloween Rilakkuma Shaped Japanese Sweets Coming to Convenience Stores
Sweets and Halloween go hand in hand, and the month of the terrifying, treat-demanding holiday has finally crept up on us. Traditional Japanese sweets, known…
Traditional Japanese Sweets Get Rilakkuma Makeover for Convenience Store Wagashi
Wagashi is a term that includes various Japanese traditional sweets or desserts. Flavours like matcha, adzuki beans and kinako (roasted soy bean flour) are used,…