‘Wagashi’ means Japanese traditional sweets or desserts. Flavours like matcha, adzuki beans and kinako (roasted soy bean flour) are used, giving them a distinctly Japanese…

Last year was the 45th anniversary of the icon of cuteness herself, Hello Kitty, and Japan saw an influx of adorable collaboration cafes and menu…

If you’re into anime and manga, then you’ve probably seen your share of cute characters sporting nekomimi (cat ears). You may have even seen a…

Floresta is a Japanese chain which specialises in organic doughnuts. Not only that, but they have also gained recognition for their super cute animal shaped…

Of all the Sanrio themed cafes that have came and went before, you may be surprised to know that one of the company’s most kawaii…

Sanrio’s iconic characters can be found all over Japan in many different forms. From My Melody themed doughnuts, to Gudetama sneakers and even a Hello…

EGG&SPUMA, a cafe located in Shinjuku’s Lumine shopping mall, have hosted Sanrio collaboration menus before, much to the delight of cute character fans all over…

You’re probably used to signing your name with a pen at the end of an important document. But in Japan, everyone is expected to have…

The trend for retro footwear has brought back 90s style ‘dad’ sneakers, and now thanks to this collab from Reebok and Sanrio you can be…

Floresta Doughnuts, a chain which specialises in organic doughnuts, have become known for their super cute animal shaped treats. The shop originally started in Nara…

No matter who your favorite Sanrio character is, fans in Japan have plenty of ways to celebrate them, whether it’s staying in a Sanrio-themed hotel…

Sanrio, the world-famous cuteness-producing company, announced on June 4 the result of 2019 Sanrio Character Prize, its annual popularity contest for the various characters now…

When travelling in Tokyo, the kawaii fantasy never has to end. You can travel on Hello Kitty trains, hang out at the Hello Kitty cafes…

Coinciding with the end of the Heisei Era and the beginning of the Reiwa Era, this year’s Tokyo Gay Pride Week from April 28th to…

Given the inventive takes on ramen, such as chocolate Valentine’s Day ramen and Pringles-flavored cup noodles, as well as Hello Kitty’s reputation for collaborations as…